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Barbox

BarBox is a ready-to-drink cocktail brand created by the makers of Kozuba & Sons. With craft-quality cocktails packaged in convenient “bag-in-box” form, BarBox is designed to go wherever the party goes—offering a simple pour without sacrificing flavor or sophistication.
The challenge was launching a completely new product in a crowded market of RTDs (ready-to-drink beverages). BarBox needed a name, identity, and packaging system that would connect with Millennial drinkers—those who value design, quality, and spontaneity.
We started with naming, landing on "BarBox"—a bold, memorable name that immediately conveys the product’s promise: a full bar experience, in a box. The visual identity followed suit, with playful-yet-refined elements like a cocktail shaker hidden in the logo, bold color blocking, and minimalist cocktail illustrations to cue flavor and style.
The result is a brand that feels modern and mobile, just like its audience. BarBox stands out on shelves and on the go, with packaging and positioning that balance fun with craftsmanship—making it easy to bring the bar anywhere.
Agency ︎︎︎
Hype Group

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Art Direction
Naming
Brand Identity
Packaging