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Embrew

Embrew offers loose leaf teas sourced from small farms, carefully blended with smoked demerara sugar, granulated maple, honey granules, or organic sugar to create uniquely crafted, flavorful cups.
As the business expanded into retail, Founder Ashley Haywood realized the existing brand identity didn’t fully capture the quality, care, and ethical sourcing behind the product. They needed a fresh look that would resonate with mainstream consumers while reflecting their values.
We began by defining Embrew’s brand foundation—emphasizing convenience without compromising quality or environmental responsibility. From there, we developed a vibrant, flexible visual system featuring custom patterns, hand-drawn illustrations, and a natural color palette that highlights the brand’s sweet, organic character.
Applied to packaging, this new identity showcases Embrew’s sophisticated flavors and eco-friendly processes, positioning the brand as both thoughtful and market-ready—matching the care put into every cup.
Agency ︎︎︎
Hype Group

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Art Direction
Brand Identity
Illustration
Packaging