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Eufloria Cannabis

Eufloria Cannabis elevates the cannabis experience with a refined, modern sensibility. Rooted in Portland and inspired by the natural elegance of the flower itself, Eufloria blends premium product with intentional design to create a brand that feels sophisticated, serene, and unmistakably elevated.
Rooted in Portland, Eufloria needed a visual identity that captured its serene spirit without falling into industry clichés. We leaned into soft, nature-inspired tones, delicate illustrations, and a custom wordmark that strikes a balance between elevated and approachable.

Packaging was designed to feel tactile and intentional—something you’d want to leave on your counter, not tuck away in a drawer. Subtle flourishes in layout and type treatment help guide the eye and reinforce the brand’s thoughtful positioning.
The final identity reflects a quiet confidence and timeless elegance, positioning Eufloria not just as a product, but as an elevated lifestyle choice.
Agency ︎︎︎
Lucid

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Brand identity
Packaging