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Paleo On The Go

 
Tampa-based autoimmune protocol (AIP) and paleo meal delivery service, Paleo On The Go, contacted Hype for a rebrand as they needed to revamp their brand to keep up with the growth of their company. 
We built a brand story centered on transparency, craftsmanship, and the belief that real food made with love can change lives. Messaging was crafted to highlight their grain-free, gluten-free, dairy-free, and nut-free philosophy without sounding clinical—just honest and human.
Visually, we delivered a rugged yet modern identity with a custom logotype, bold mark, and color palette rooted in freshness. The brand system was designed for full flexibility—from packaging to social—to tell their story at every touchpoint.
We wrapped the rebrand with a styled photoshoot that put their meals front and center. Bright, minimal, and authentic—just like the food.
Agency ︎︎︎
Hype Group

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Art Direction
Brand Identity
Illustration
Packaging