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Privy

Privy.io makes web3 onboarding seamless with embedded, secure wallets. Its simple API lets developers integrate wallets with email, phone, or social login—no extensions or seed phrases. Built with privacy and scalability in mind, Privy lets teams focus on product, not infrastructure.
As more teams build consumer-facing products onchain, the need for privacy, scalability, and ease of use has never been greater. Privy’s challenge was translating a complex technical solution into a brand developers could trust.
To bring  personality to a technical space, we designed a mascot that serves as the face of the brand—appearing in the logo and across flexible brand assets to make Privy more approachable without losing credibility.
To bring personality to a technical space, we designed a mascot that serves as the face of the brand—appearing in the logo and across flexible brand assets to make Privy more approachable without losing credibility.
We built a visual and verbal identity rooted in clarity, precision, and quiet confidence. By shifting the conversation from crypto complexity to product simplicity, Privy positions itself as the trusted foundation for the next generation of web3 apps.
Agency ︎︎︎
Unfold

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Brand Identity
Illustration
Web Design