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Soli

Soli Outdoors is an outdoor lifestyle brand redefining portable shade with its innovative inflatable canopy. Designed for effortless setup and maximum portability.

As a new entrant in the outdoor CPG space, Soli needed more than just a great product—it needed a brand that could carve out emotional territory in a crowded, utility-first market.
We created an identity system built around ease, movement, and lightness—capturing the spirit of Soli’s innovation and the joy of time spent outside. From color to type to storytelling, every element is designed to feel fresh, flexible, and effortlessly elevated.
The result is a brand with as much clarity and character as the product itself—built to launch strong and stand apart.
Agency ︎︎︎
Freelance

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Brand Identity
Logo Design
Packaging
Brand Guidelines