St. Pete Meat & Provisions
St. Pete Meat & Provisions is a chef-driven butcher shop in downtown St. Petersburg, offering responsibly sourced meats and carefully curated provisions.
Owned by a Michelin Bib Gourmand chef, the brand needed an identity that reflected the same precision and attention to detail that defines their culinary craft.
Custom hand-drawn illustrations were incorporated to emphasize craftsmanship and add a personal, artisanal touch that mirrors the chef’s hands-on approach.
Every element—from the typography to the logo marks—was designed to echo the meticulous care and quality that the chef brings to every cut of meat.
The result is a brand that communicates expertise and trustworthiness, appealing to discerning customers who value both taste and integrity.
Agency ︎︎︎
Hype Group
Role ︎︎︎
Project & Design Lead
Hype Group
Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Art direction
Brand identity
Illustration
Signage
Apparel design
Art direction
Brand identity
Illustration
Signage
Apparel design