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Tampa Bay Watch

Tampa Bay Watch is a nonprofit leading critical efforts to protect and restore the Tampa Bay estuary. As their impact expanded through new programs, community partnerships, and satellite initiatives, their visual identity struggled to keep up.
While their mission was unified, their branding wasn’t. An outdated logo and a disjointed system of sub-brands left audiences confused about what belonged under the Tampa Bay Watch umbrella—and ultimately diluted the organization’s credibility.
We worked closely with the team to create a cohesive brand system that brings every initiative under one roof. The new identity is modern yet timeless, rooted in the natural beauty of the region it serves. From a refined logo to a flexible visual system, every element is designed to reflect the clarity, stewardship, and spirit of the coast.
By aligning form with function, we helped Tampa Bay Watch tell a clearer story—one that strengthens trust, invites action, and scales with their mission.
Agency ︎︎︎
Spark

Role ︎︎︎
Project & Design Lead
Services ︎︎︎
Brand Identity
Logo Design
Illustration
Brand Guidelines