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<channel>
	<title>Santi Jaramillo</title>
	<link>https://santijaramillo.com</link>
	<description>Santi Jaramillo</description>
	<pubDate>Wed, 07 May 2025 18:05:49 +0000</pubDate>
	<generator>https://santijaramillo.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Tampa Bay Watch</title>
				
		<link>https://santijaramillo.com/Tampa-Bay-Watch</link>

		<pubDate>Thu, 24 Apr 2025 02:29:47 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Tampa-Bay-Watch</guid>

		<description>
	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02351b09d8af55a7439bedc07f2e4914d86e8d7c8dafea93911b61446a736009/TBW.png" data-mid="230877189" border="0"  src="https://freight.cargo.site/w/1000/i/02351b09d8af55a7439bedc07f2e4914d86e8d7c8dafea93911b61446a736009/TBW.png" /&#62;
	

Tampa Bay Watch

Tampa Bay Watch is a nonprofit leading critical efforts to protect and restore the Tampa Bay estuary. As their impact expanded through new programs, community partnerships, and satellite initiatives, their visual identity struggled to keep up.

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3bde80038ddba747df37769b8d2e3c6b370633adc1fe5fa913f0d2de8685e01f/TBW-BA.png" data-mid="233928569" border="0"  src="https://freight.cargo.site/w/1000/i/3bde80038ddba747df37769b8d2e3c6b370633adc1fe5fa913f0d2de8685e01f/TBW-BA.png" /&#62;

	While their mission was unified, their branding wasn’t. An outdated logo and a disjointed system of sub-brands left audiences confused about what belonged under the Tampa Bay Watch umbrella—and ultimately diluted the organization’s credibility.
	
&#60;img width="930" height="930" width_o="930" height_o="930" data-src="https://freight.cargo.site/t/original/i/77bd37bbce8f611d90aa535c82269372e11af0cfb00efa5ba59702dbb129055f/TBW5.png" data-mid="230877214" border="0"  src="https://freight.cargo.site/w/930/i/77bd37bbce8f611d90aa535c82269372e11af0cfb00efa5ba59702dbb129055f/TBW5.png" /&#62;&#60;img width="930" height="930" width_o="930" height_o="930" data-src="https://freight.cargo.site/t/original/i/580b4bfb4e86e008d0878d602a29f8a74661dfc42cabb4ef34b88a686c5a67d3/TBW6.png" data-mid="230877219" border="0"  src="https://freight.cargo.site/w/930/i/580b4bfb4e86e008d0878d602a29f8a74661dfc42cabb4ef34b88a686c5a67d3/TBW6.png" /&#62;
	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf2fa3767c015f4c137a7ee73e3c15fcca7466f1cd6b608dde8a696a68898fdd/TBW4.png" data-mid="230877207" border="0"  src="https://freight.cargo.site/w/1000/i/bf2fa3767c015f4c137a7ee73e3c15fcca7466f1cd6b608dde8a696a68898fdd/TBW4.png" /&#62;

	
	We worked closely with the team to create a cohesive brand system that brings every initiative under one roof. The new identity is modern yet timeless, rooted in the natural beauty of the region it serves. From a refined logo to a flexible visual system, every element is designed to reflect the clarity, stewardship, and spirit of the coast.

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91ccfb5e73d49273acf15f00d7bb5f1a7740c48e6b403ccebd066bb60b9adac6/TBW8.png" data-mid="230877231" border="0"  src="https://freight.cargo.site/w/1000/i/91ccfb5e73d49273acf15f00d7bb5f1a7740c48e6b403ccebd066bb60b9adac6/TBW8.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/56384555dd26e87394dfabc7e7db9fcdc8a3a873fa5a4675163938a6d6a0e56f/TBW7.png" data-mid="230877225" border="0"  src="https://freight.cargo.site/w/1000/i/56384555dd26e87394dfabc7e7db9fcdc8a3a873fa5a4675163938a6d6a0e56f/TBW7.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3bb79d9f71c856ec04507d33f0dbb7ff02ddb6181c42d34befde18479c409460/TBW9.png" data-mid="230877237" border="0"  src="https://freight.cargo.site/w/1000/i/3bb79d9f71c856ec04507d33f0dbb7ff02ddb6181c42d34befde18479c409460/TBW9.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/4b17d63b756b4923568ad4399e8e05ebf13fac3099f3fdc8683fd1ca64c51831/TBW10.png" data-mid="230877243" border="0"  src="https://freight.cargo.site/w/1000/i/4b17d63b756b4923568ad4399e8e05ebf13fac3099f3fdc8683fd1ca64c51831/TBW10.png" /&#62;

	&#60;img width="930" height="930" width_o="930" height_o="930" data-src="https://freight.cargo.site/t/original/i/825d385e53f5ac57f749657a346872a945b84e303ab38625ef6db348c3a22486/TBW11.png" data-mid="230877249" border="0"  src="https://freight.cargo.site/w/930/i/825d385e53f5ac57f749657a346872a945b84e303ab38625ef6db348c3a22486/TBW11.png" /&#62;
	&#60;img width="930" height="930" width_o="930" height_o="930" data-src="https://freight.cargo.site/t/original/i/0fdf3ab80db83dbd3293a79d55435cd03b6ed7c4695f39d1bc7f6a64d5042fce/TBW12.png" data-mid="230877255" border="0"  src="https://freight.cargo.site/w/930/i/0fdf3ab80db83dbd3293a79d55435cd03b6ed7c4695f39d1bc7f6a64d5042fce/TBW12.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/12601d94663bff6822f123a2af0069e670c96e3ae97bf30736abcd98896fd8b8/TBW13.png" data-mid="230877261" border="0"  src="https://freight.cargo.site/w/1000/i/12601d94663bff6822f123a2af0069e670c96e3ae97bf30736abcd98896fd8b8/TBW13.png" /&#62;

	&#60;img width="930" height="1159" width_o="930" height_o="1159" data-src="https://freight.cargo.site/t/original/i/9ae86efcfabe154724336a9dcd59b5bf158de41d881be5892ebeedc4188be264/TBW15.png" data-mid="230877272" border="0"  src="https://freight.cargo.site/w/930/i/9ae86efcfabe154724336a9dcd59b5bf158de41d881be5892ebeedc4188be264/TBW15.png" /&#62;
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	&#60;img width="929" height="1159" width_o="929" height_o="1159" data-src="https://freight.cargo.site/t/original/i/36155a2368f3274f725eb3b256613974e988e8b70e59fe63531c556e41db1c5f/SOLI.png" data-mid="233928692" border="0"  src="https://freight.cargo.site/w/929/i/36155a2368f3274f725eb3b256613974e988e8b70e59fe63531c556e41db1c5f/SOLI.png" /&#62;

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da9a91bb342e4bd827fbce76aba79462a2879396c51c31ec50ca5a60bed2b4aa/TBW16.png" data-mid="230877277" border="0"  src="https://freight.cargo.site/w/1000/i/da9a91bb342e4bd827fbce76aba79462a2879396c51c31ec50ca5a60bed2b4aa/TBW16.png" /&#62;

	By aligning form with function, we helped Tampa Bay Watch tell a clearer story—one that strengthens trust, invites action, and scales with their mission.
	

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3974caa312af3ead6b4cbd83dfc7646b2875d002a29f5b91e3c0a846bdd39d26/TBW17.png" data-mid="230877282" border="0"  src="https://freight.cargo.site/w/1000/i/3974caa312af3ead6b4cbd83dfc7646b2875d002a29f5b91e3c0a846bdd39d26/TBW17.png" /&#62;

	
	Agency ︎︎︎Spark

Role ︎︎︎
Project &#38;amp; Design Lead
	Services ︎︎︎Brand IdentityLogo Design
Illustration
Brand Guidelines
</description>
		
	</item>
		
		
	<item>
		<title>Soli</title>
				
		<link>https://santijaramillo.com/Soli</link>

		<pubDate>Thu, 24 Apr 2025 03:10:35 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Soli</guid>

		<description>
	&#60;img width="3668" height="2444" width_o="3668" height_o="2444" data-src="https://freight.cargo.site/t/original/i/87f6db361d2ed7f46fd631348052335ea41bbcd25b379ec0efcde8ec25c9ecba/DJI_0014.jpg" data-mid="235521560" border="0"  src="https://freight.cargo.site/w/1000/i/87f6db361d2ed7f46fd631348052335ea41bbcd25b379ec0efcde8ec25c9ecba/DJI_0014.jpg" /&#62;
	

Soli

Soli Outdoors is an outdoor lifestyle brand redefining portable shade with its innovative inflatable canopy. Designed for effortless setup and maximum portability.


&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0e06801bf69e3c6a4185dd6e722ec47c55323e4e2ad45a5bee9d05c9c0c6fc35/SOLI.png" data-mid="230946678" border="0"  src="https://freight.cargo.site/w/1000/i/0e06801bf69e3c6a4185dd6e722ec47c55323e4e2ad45a5bee9d05c9c0c6fc35/SOLI.png" /&#62;
	As a new entrant in the outdoor CPG space, Soli needed more than just a great product—it needed a brand that could carve out emotional territory in a crowded, utility-first market.
	

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6f6bd7c19e19f1f1aa0bee3eede4e4d6a933e2d383065a1fdff8d604beed98a/SOLI7.png" data-mid="230946429" border="0"  src="https://freight.cargo.site/w/1000/i/b6f6bd7c19e19f1f1aa0bee3eede4e4d6a933e2d383065a1fdff8d604beed98a/SOLI7.png" /&#62;

	
	

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c58812c319ec9d7f6d744544451122257553d810f2e672d1ee818fcc95b53ea/SOLI4.png" data-mid="230946409" border="0"  src="https://freight.cargo.site/w/1000/i/5c58812c319ec9d7f6d744544451122257553d810f2e672d1ee818fcc95b53ea/SOLI4.png" /&#62;

	
	We created an identity system built around ease, movement, and lightness—capturing the spirit of Soli’s innovation and the joy of time spent outside. From color to type to storytelling, every element is designed to feel fresh, flexible, and effortlessly elevated.

	&#60;img width="979" height="1222" width_o="979" height_o="1222" data-src="https://freight.cargo.site/t/original/i/ed5ba3bbf1fe3ba743b7b872dacc7b70db6a8afd1373030ec7c7d5744caaaf74/OC-5.png" data-mid="235521588" border="0"  src="https://freight.cargo.site/w/979/i/ed5ba3bbf1fe3ba743b7b872dacc7b70db6a8afd1373030ec7c7d5744caaaf74/OC-5.png" /&#62;
	&#60;img width="979" height="1222" width_o="979" height_o="1222" data-src="https://freight.cargo.site/t/original/i/62e67bbfc4f47f377dc865c682082ec96d411c9cd1e80bf9fd713be9e80f9a93/OC-4.png" data-mid="235521585" border="0"  src="https://freight.cargo.site/w/979/i/62e67bbfc4f47f377dc865c682082ec96d411c9cd1e80bf9fd713be9e80f9a93/OC-4.png" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d8f6af048eb4eef45038d64abbeefbc91a88fbf59166b043e7cd3e1cd2ffc540/SOLI11.png" data-mid="230990602" border="0"  src="https://freight.cargo.site/w/1000/i/d8f6af048eb4eef45038d64abbeefbc91a88fbf59166b043e7cd3e1cd2ffc540/SOLI11.png" /&#62;
	&#60;img width="930" height="930" width_o="930" height_o="930" data-src="https://freight.cargo.site/t/original/i/1e03854321ebc7cab3e970e4b6b848063ca2e2ea5e15ec6f094d05b2a18c75e6/SOLI8.png" data-mid="230946435" border="0"  src="https://freight.cargo.site/w/930/i/1e03854321ebc7cab3e970e4b6b848063ca2e2ea5e15ec6f094d05b2a18c75e6/SOLI8.png" /&#62;
	&#60;img width="930" height="930" width_o="930" height_o="930" data-src="https://freight.cargo.site/t/original/i/4b58bf18e02315bd23aedb4c60617085ea49ff1153b2fc083c8a7089127cedc9/SOLI9.png" data-mid="230950619" border="0"  src="https://freight.cargo.site/w/930/i/4b58bf18e02315bd23aedb4c60617085ea49ff1153b2fc083c8a7089127cedc9/SOLI9.png" /&#62;

	&#60;img width="7369" height="4915" width_o="7369" height_o="4915" data-src="https://freight.cargo.site/t/original/i/b5515b90869cc8d431332e96822cea5ac699f018bac5e60f177f5e5ce904f7f3/DSC06425.jpg" data-mid="235521568" border="0"  src="https://freight.cargo.site/w/1000/i/b5515b90869cc8d431332e96822cea5ac699f018bac5e60f177f5e5ce904f7f3/DSC06425.jpg" /&#62;

	&#60;img width="930" height="1081" width_o="930" height_o="1081" data-src="https://freight.cargo.site/t/original/i/968b3ff01f03ccc5ce502345ca728314bff6a53e373df97f774e385973199e53/SOLI-Cover2.png" data-mid="231575845" border="0"  src="https://freight.cargo.site/w/930/i/968b3ff01f03ccc5ce502345ca728314bff6a53e373df97f774e385973199e53/SOLI-Cover2.png" /&#62;
	&#60;img width="930" height="1081" width_o="930" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3e1c27b24478d2eeb87ed21d157ca07be4736ea64ca61c245156dd2409c00d6a/Shirt.png" data-mid="231575844" border="0"  src="https://freight.cargo.site/w/930/i/3e1c27b24478d2eeb87ed21d157ca07be4736ea64ca61c245156dd2409c00d6a/Shirt.png" /&#62;

	&#60;img width="7518" height="5015" width_o="7518" height_o="5015" data-src="https://freight.cargo.site/t/original/i/28fff31cb9c169398045150093fe91d5a46ca3f84016864a217929281aabfc62/DSC06386.jpg" data-mid="235521590" border="0"  src="https://freight.cargo.site/w/1000/i/28fff31cb9c169398045150093fe91d5a46ca3f84016864a217929281aabfc62/DSC06386.jpg" /&#62;

	
	The result is a brand with as much clarity and character as the product itself—built to launch strong and stand apart.

	&#60;img width="979" height="1222" width_o="979" height_o="1222" data-src="https://freight.cargo.site/t/original/i/f00e32aaf1abfedb8b0d87022048054dadc63b3ede440a09209e3b2ce10b2a6b/OC-3.png" data-mid="235521576" border="0"  src="https://freight.cargo.site/w/979/i/f00e32aaf1abfedb8b0d87022048054dadc63b3ede440a09209e3b2ce10b2a6b/OC-3.png" /&#62;
	&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6b8546eb41d22335ba53911297b012882cf89ef8b9f0f3ecb59acc88637eea7d/Soli-1.jpg" data-mid="235521572" border="0"  src="https://freight.cargo.site/w/1000/i/6b8546eb41d22335ba53911297b012882cf89ef8b9f0f3ecb59acc88637eea7d/Soli-1.jpg" /&#62;

	
	Agency ︎︎︎Freelance

Role ︎︎︎Project &#38;amp; Design Lead
	Services ︎︎︎Brand IdentityLogo Design
Packaging
Brand Guidelines
</description>
		
	</item>
		
		
	<item>
		<title>Privy</title>
				
		<link>https://santijaramillo.com/Privy</link>

		<pubDate>Fri, 25 Apr 2025 14:11:08 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Privy</guid>

		<description>
	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13a02cdd3c285087bc360d31cce6a997d94a67280b2d0dc56bdef6be293d7b6f/Lob-1.png" data-mid="231557571" border="0"  src="https://freight.cargo.site/w/1000/i/13a02cdd3c285087bc360d31cce6a997d94a67280b2d0dc56bdef6be293d7b6f/Lob-1.png" /&#62;
	

Privy

Privy.io makes web3 onboarding seamless with embedded, secure wallets. Its simple API lets developers integrate wallets with email, phone, or social login—no extensions or seed phrases. Built with privacy and scalability in mind, Privy lets teams focus on product, not infrastructure.&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a1e962ebd3312a9739a75eab55b1595b08f0900ba3ec2bf64f64f7087cd72ff/Lob-10.png" data-mid="231557654" border="0"  src="https://freight.cargo.site/w/1000/i/4a1e962ebd3312a9739a75eab55b1595b08f0900ba3ec2bf64f64f7087cd72ff/Lob-10.png" /&#62;
	As more teams build consumer-facing products onchain, the need for privacy, scalability, and ease of use has never been greater. Privy’s challenge was translating a complex technical solution into a brand developers could trust.
	
&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f68b38f8f8f5e05181c164835db9d7b0da9e20105f862dd0ceedf111588edc4/Lob-11.png" data-mid="231558207" border="0"  src="https://freight.cargo.site/w/930/i/4f68b38f8f8f5e05181c164835db9d7b0da9e20105f862dd0ceedf111588edc4/Lob-11.png" /&#62;&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/803ebce975b1b21b196ab721c54fe35f61dd1cef64b4bf02aa227b4331a7a306/Lob-19.png" data-mid="231558256" border="0"  src="https://freight.cargo.site/w/930/i/803ebce975b1b21b196ab721c54fe35f61dd1cef64b4bf02aa227b4331a7a306/Lob-19.png" /&#62;&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed32e4280307cb5fc8023ef52b391f513f6795cffecf0bf7b6ae997af4d575d6/Lob-2.png" data-mid="231558123" border="0"  src="https://freight.cargo.site/w/1000/i/ed32e4280307cb5fc8023ef52b391f513f6795cffecf0bf7b6ae997af4d575d6/Lob-2.png" /&#62;
	
	To bring&#38;nbsp; personality to a technical space, we designed a mascot that serves as the face of the brand—appearing in the logo and across flexible brand assets to make Privy more approachable without losing credibility.
&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9b1f6bd202931e39f4cc019b5c0592b088f1e8a35333e834accff3173de4540/Lob-3.png" data-mid="231558178" border="0"  src="https://freight.cargo.site/w/930/i/e9b1f6bd202931e39f4cc019b5c0592b088f1e8a35333e834accff3173de4540/Lob-3.png" /&#62;&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13c3ae36f605d55bacea29e91935c446d015e6e49f1fea657f1a0fa23b60e1f0/Lob-18.png" data-mid="231558241" border="0"  src="https://freight.cargo.site/w/930/i/13c3ae36f605d55bacea29e91935c446d015e6e49f1fea657f1a0fa23b60e1f0/Lob-18.png" /&#62;
	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e44393aeb6e5869f3653b647cd563982b656550741c7a259e1e9a5ca276fd63/Lob-4.png" data-mid="231558186" border="0"  src="https://freight.cargo.site/w/1000/i/2e44393aeb6e5869f3653b647cd563982b656550741c7a259e1e9a5ca276fd63/Lob-4.png" /&#62;

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fe2982d184f30fe130eec562955b3192b364fc6f12f059af8af73f030be636a/Lob-5.png" data-mid="231558192" border="0"  src="https://freight.cargo.site/w/1000/i/2fe2982d184f30fe130eec562955b3192b364fc6f12f059af8af73f030be636a/Lob-5.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/b47a572e10b9da4563ae03ae35dcba71f565c3f97c3ad2dea7249e8caf9ef596/Lob.png" data-mid="231558257" border="0"  src="https://freight.cargo.site/w/1000/i/b47a572e10b9da4563ae03ae35dcba71f565c3f97c3ad2dea7249e8caf9ef596/Lob.png" /&#62;

	
	To bring personality to a technical space, we designed a mascot that serves as the face of the brand—appearing in the logo and across flexible brand assets to make Privy more approachable without losing credibility.

	&#60;img width="930" height="1081" width_o="930" height_o="1081" data-src="https://freight.cargo.site/t/original/i/fc209f82f23fc435ab1dd1f56cb00c20944d992daca93aa0fc78cf3e576ef02b/Lob-14.png" data-mid="231558222" border="0"  src="https://freight.cargo.site/w/930/i/fc209f82f23fc435ab1dd1f56cb00c20944d992daca93aa0fc78cf3e576ef02b/Lob-14.png" /&#62;
	&#60;img width="930" height="1081" width_o="930" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7ce649d8e79282a359c951051773df0c23f2b7c3cd2e3145b8597894b3960954/Lob-17.png" data-mid="231558238" border="0"  src="https://freight.cargo.site/w/930/i/7ce649d8e79282a359c951051773df0c23f2b7c3cd2e3145b8597894b3960954/Lob-17.png" /&#62;

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43ce1eddf77e2c97202a5a808ffce83437f732f4d8158da7a53e3016d67ce612/Lob-9.png" data-mid="231558202" border="0"  src="https://freight.cargo.site/w/1000/i/43ce1eddf77e2c97202a5a808ffce83437f732f4d8158da7a53e3016d67ce612/Lob-9.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8ab90dc627dbfb39a2d9fda2e2e834c788019c8022c439b2f81bc4d7dbeabf1f/Lob-6.png" data-mid="231558195" border="0"  src="https://freight.cargo.site/w/1000/i/8ab90dc627dbfb39a2d9fda2e2e834c788019c8022c439b2f81bc4d7dbeabf1f/Lob-6.png" /&#62;

	&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a34065198f0a1090822db2b57e3d398f6b081d3560c8a5cf0f972879970674c4/Lob-13.png" data-mid="231558215" border="0"  src="https://freight.cargo.site/w/930/i/a34065198f0a1090822db2b57e3d398f6b081d3560c8a5cf0f972879970674c4/Lob-13.png" /&#62;
	&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12256d3bf4382a118afb5e3a919ee12accdffe79c3b332643754808db3be9582/Lob-16.png" data-mid="231558235" border="0"  src="https://freight.cargo.site/w/930/i/12256d3bf4382a118afb5e3a919ee12accdffe79c3b332643754808db3be9582/Lob-16.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a5b72c5018876ee6dbb1fd3fe4cef678d85c66e277062bbcd2a4e9779f701ffc/Lob-7.png" data-mid="231558127" border="0"  src="https://freight.cargo.site/w/1000/i/a5b72c5018876ee6dbb1fd3fe4cef678d85c66e277062bbcd2a4e9779f701ffc/Lob-7.png" /&#62;

	&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b0fdf8112ef063547ca3710c8f6dfb1e9906c3a353fb3875195de75aa8e99d1/Lob-15.png" data-mid="231558233" border="0"  src="https://freight.cargo.site/w/930/i/5b0fdf8112ef063547ca3710c8f6dfb1e9906c3a353fb3875195de75aa8e99d1/Lob-15.png" /&#62;
	&#60;img width="930" height="1080" width_o="930" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef663a9de5efd0fc4d7408ce5875cb1c1a75226ab40889d10c422c85262fb854/Lob-12.png" data-mid="231558209" border="0"  src="https://freight.cargo.site/w/930/i/ef663a9de5efd0fc4d7408ce5875cb1c1a75226ab40889d10c422c85262fb854/Lob-12.png" /&#62;

	We built a visual and verbal identity rooted in clarity, precision, and quiet confidence. By shifting the conversation from crypto complexity to product simplicity, Privy positions itself as the trusted foundation for the next generation of web3 apps.
	

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1ccb8fda1eda79fedfc75dc02f87a62bcaffe9269dea4d7625bb29d1125185a/Lob-8.png" data-mid="231558130" border="0"  src="https://freight.cargo.site/w/1000/i/c1ccb8fda1eda79fedfc75dc02f87a62bcaffe9269dea4d7625bb29d1125185a/Lob-8.png" /&#62;

	
	Agency ︎︎︎Unfold
Role ︎︎︎Project &#38;amp; Design Lead

	Services ︎︎︎Brand IdentityIllustration
Web Design
</description>
		
	</item>
		
		
	<item>
		<title>Only Child</title>
				
		<link>https://santijaramillo.com/Only-Child</link>

		<pubDate>Fri, 25 Apr 2025 18:30:19 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Only-Child</guid>

		<description>
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6947b6a0495b78f8756559f6957a441ac2d68f69301c8494200e4a8556fa8a7/ONLY-CHILD.png" data-mid="231571013" border="0"  src="https://freight.cargo.site/w/1000/i/f6947b6a0495b78f8756559f6957a441ac2d68f69301c8494200e4a8556fa8a7/ONLY-CHILD.png" /&#62;
	

Only Child

A pop-up coffee bar in Tampa Bay serving up good vibes and even better coffee. I created a visual identity that feels personal, a little cheeky, and easy to move with them—wherever they pop up next.


&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/53df653b457f6af9182abbebf42e0d991d0fc1e5a128695b3120c97b141a91aa/ONLY-CHILD-2.png" data-mid="231571011" border="0"  src="https://freight.cargo.site/w/1000/i/53df653b457f6af9182abbebf42e0d991d0fc1e5a128695b3120c97b141a91aa/ONLY-CHILD-2.png" /&#62;&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8a9c636490dc4a211fdf244b446e3ac808bc583b02ea3e9520872b439f635c78/OC-6.png" data-mid="231571008" border="0"  src="https://freight.cargo.site/w/929/i/8a9c636490dc4a211fdf244b446e3ac808bc583b02ea3e9520872b439f635c78/OC-6.png" /&#62;&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f1b6d83a060b71eaef4f7a3c8bbe314e08434fed1dba936f67664133bf068239/OC-7.png" data-mid="231571009" border="0"  src="https://freight.cargo.site/w/929/i/f1b6d83a060b71eaef4f7a3c8bbe314e08434fed1dba936f67664133bf068239/OC-7.png" /&#62;
	As a new brand entering a crowded scene, they needed an identity that stood out—but still felt personal, playful, and easy to take on the go.
	

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34f89c625e32548a99b6710aeeb0fe6b1baf488b70d4aead74e0e02fc52c6f9a/ONLY-CHILD-3.png" data-mid="231571012" border="0"  src="https://freight.cargo.site/w/1000/i/34f89c625e32548a99b6710aeeb0fe6b1baf488b70d4aead74e0e02fc52c6f9a/ONLY-CHILD-3.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3332db5b7706295a37b7f5397c5a7f176114793b6fa1a7cc4dff7a7f184bab9b/ONLY-CHILD4.png" data-mid="231571122" border="0"  src="https://freight.cargo.site/w/1000/i/3332db5b7706295a37b7f5397c5a7f176114793b6fa1a7cc4dff7a7f184bab9b/ONLY-CHILD4.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c7c6ea0605600df9e2d8c601a043ef263c18c9b2099895d0735925e8e9f35e4/ONLY-CHILD5.png" data-mid="231571060" border="0"  src="https://freight.cargo.site/w/1000/i/9c7c6ea0605600df9e2d8c601a043ef263c18c9b2099895d0735925e8e9f35e4/ONLY-CHILD5.png" /&#62;

	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0f7c6deb9f03a8fdf7b588c68c2c818d6c77be36a0359f42b829070e74fd85b1/ONLY-CHILD6.png" data-mid="231571014" border="0"  src="https://freight.cargo.site/w/1000/i/0f7c6deb9f03a8fdf7b588c68c2c818d6c77be36a0359f42b829070e74fd85b1/ONLY-CHILD6.png" /&#62;

	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/9397aa6458cff8403bf72478a012df7d15b037456d5a1acb8e0f48b24da35192/OC-4.png" data-mid="231571006" border="0"  src="https://freight.cargo.site/w/929/i/9397aa6458cff8403bf72478a012df7d15b037456d5a1acb8e0f48b24da35192/OC-4.png" /&#62;
	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/25b94c94886e193965a174030ae570006997b5c8fa9bb573c3a7d79ff99e26f1/OC-3.png" data-mid="231571005" border="0"  src="https://freight.cargo.site/w/929/i/25b94c94886e193965a174030ae570006997b5c8fa9bb573c3a7d79ff99e26f1/OC-3.png" /&#62;

	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8662765f08a7db6e596c0578c5e34fe22aaf2c3bc547f02c30c2ba30b497d4ef/ONLY-CHILD7.png" data-mid="231571015" border="0"  src="https://freight.cargo.site/w/1000/i/8662765f08a7db6e596c0578c5e34fe22aaf2c3bc547f02c30c2ba30b497d4ef/ONLY-CHILD7.png" /&#62;

	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/92fe6e7433ce18b1c3d687a221218465274da447fb3f21d0970f3175b8ff022b/OC.png" data-mid="231571064" border="0"  src="https://freight.cargo.site/w/929/i/92fe6e7433ce18b1c3d687a221218465274da447fb3f21d0970f3175b8ff022b/OC.png" /&#62;
	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/677ed0fbd5e6907fb42f3a51ee4345fc1018a66780eeaeb1d87610ed82af07d0/OC-2.png" data-mid="231571004" border="0"  src="https://freight.cargo.site/w/929/i/677ed0fbd5e6907fb42f3a51ee4345fc1018a66780eeaeb1d87610ed82af07d0/OC-2.png" /&#62;

	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a018d8372064a20eb0b618eb7a255e142de3aa30c0725efb1de4f33ba13ab9f9/ONLY-CHILD9.png" data-mid="231571017" border="0"  src="https://freight.cargo.site/w/1000/i/a018d8372064a20eb0b618eb7a255e142de3aa30c0725efb1de4f33ba13ab9f9/ONLY-CHILD9.png" /&#62;

	
	I created a visual system that’s a little cheeky, totally approachable, and flexible enough to travel wherever they do.

	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/6555cf03ccaa7325085cfabf995eae089c3d9d6d0a44523831ad2dfe0fcc789e/OC-1.png" data-mid="235536848" border="0"  src="https://freight.cargo.site/w/929/i/6555cf03ccaa7325085cfabf995eae089c3d9d6d0a44523831ad2dfe0fcc789e/OC-1.png" /&#62;
	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7fa82f81c11ece2fd956b73dde976f61b2d0c30ee272b192139dcd2ec9d36a17/OC-5.png" data-mid="231571007" border="0"  src="https://freight.cargo.site/w/929/i/7fa82f81c11ece2fd956b73dde976f61b2d0c30ee272b192139dcd2ec9d36a17/OC-5.png" /&#62;

	
	Agency ︎︎︎Freelance
Role ︎︎︎Project &#38;amp; Design Lead
	Services ︎︎︎Brand IdentityLogo Design
Packaging
</description>
		
	</item>
		
		
	<item>
		<title>Barbox</title>
				
		<link>https://santijaramillo.com/Barbox</link>

		<pubDate>Wed, 23 Apr 2025 23:12:48 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Barbox</guid>

		<description>
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/253cf1e9ced905c393d8bbfbdd5b492134ceff2dec5dce39a7ed08afd2403d76/01.png" data-mid="230613325" border="0"  src="https://freight.cargo.site/w/1000/i/253cf1e9ced905c393d8bbfbdd5b492134ceff2dec5dce39a7ed08afd2403d76/01.png" /&#62;
Barbox
BarBox is a ready-to-drink cocktail brand created by the makers of Kozuba &#38;amp; Sons. With craft-quality cocktails packaged in convenient “bag-in-box” form, BarBox is designed to go wherever the party goes—offering a simple pour without sacrificing flavor or sophistication.


	&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cd0cae545f55fca6b5b8952912a7ccfc768fdcd1af8d404889f1db7105f87c30/shake-it.gif" data-mid="230613331" border="0"  src="https://freight.cargo.site/w/1000/i/cd0cae545f55fca6b5b8952912a7ccfc768fdcd1af8d404889f1db7105f87c30/shake-it.gif" /&#62;
	
&#60;img width="5359" height="5359" width_o="5359" height_o="5359" data-src="https://freight.cargo.site/t/original/i/0bb38028305ee5a70df3d909845f195003f43b834bf141137520d6a20a77f509/BarBox_Web_1.jpg" data-mid="230613332" border="0"  src="https://freight.cargo.site/w/1000/i/0bb38028305ee5a70df3d909845f195003f43b834bf141137520d6a20a77f509/BarBox_Web_1.jpg" /&#62;
&#60;img width="5143" height="5143" width_o="5143" height_o="5143" data-src="https://freight.cargo.site/t/original/i/70a3479199addeea0c13d1f6a0c45cf99208c1d96931d607a32d84bb105c5d2c/BarBox_Web_2.jpg" data-mid="230613333" border="0"  src="https://freight.cargo.site/w/1000/i/70a3479199addeea0c13d1f6a0c45cf99208c1d96931d607a32d84bb105c5d2c/BarBox_Web_2.jpg" /&#62;
&#60;img width="5143" height="5143" width_o="5143" height_o="5143" data-src="https://freight.cargo.site/t/original/i/616ccc87c4989d5b9d338e6f86e699928da82fa4fdc8252de806ee50ab7e518d/BarBox_Web_3.jpg" data-mid="230613334" border="0"  src="https://freight.cargo.site/w/1000/i/616ccc87c4989d5b9d338e6f86e699928da82fa4fdc8252de806ee50ab7e518d/BarBox_Web_3.jpg" /&#62;


	&#60;img width="1920" height="755" width_o="1920" height_o="755" data-src="https://freight.cargo.site/t/original/i/5f221950846064758e696b5ffb65ded519e78d44429306296e3e7bc4bb6e7636/02.png" data-mid="230613326" border="0"  src="https://freight.cargo.site/w/1000/i/5f221950846064758e696b5ffb65ded519e78d44429306296e3e7bc4bb6e7636/02.png" /&#62;

	The challenge was launching a completely new product in a crowded market of RTDs (ready-to-drink beverages). BarBox needed a name, identity, and packaging system that would connect with Millennial drinkers—those who value design, quality, and spontaneity.
	

	
&#60;img width="2048" height="1638" width_o="2048" height_o="1638" data-src="https://freight.cargo.site/t/original/i/e16a304fc88beff95ca8c18207455b5964bcf389572f9def88ea70c61b202843/BarBox_Web_10.jpg" data-mid="230613335" border="0"  src="https://freight.cargo.site/w/1000/i/e16a304fc88beff95ca8c18207455b5964bcf389572f9def88ea70c61b202843/BarBox_Web_10.jpg" /&#62;
&#60;img width="2048" height="1638" width_o="2048" height_o="1638" data-src="https://freight.cargo.site/t/original/i/82c8ed30adf443de221c3b4c3727921bc0ac968f63b046d4e758ae773306bcf6/BarBox_Web_12.jpg" data-mid="230613337" border="0"  src="https://freight.cargo.site/w/1000/i/82c8ed30adf443de221c3b4c3727921bc0ac968f63b046d4e758ae773306bcf6/BarBox_Web_12.jpg" /&#62;
&#60;img width="2048" height="1638" width_o="2048" height_o="1638" data-src="https://freight.cargo.site/t/original/i/8546a0dec2275e9348b39a9d0baa6a5b8d6c0ca0c7157b81637f33feffe24926/BarBox_Web_11.jpg" data-mid="230613336" border="0"  src="https://freight.cargo.site/w/1000/i/8546a0dec2275e9348b39a9d0baa6a5b8d6c0ca0c7157b81637f33feffe24926/BarBox_Web_11.jpg" /&#62;


	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/78989e8fad208bd870f5378d3f03ffc5df9c06a8c0c6260d9d3011becbab8621/05.png" data-mid="230613329" border="0"  src="https://freight.cargo.site/w/800/i/78989e8fad208bd870f5378d3f03ffc5df9c06a8c0c6260d9d3011becbab8621/05.png" /&#62;
	&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2fb3aadd517b27be934a160f74c7c87c0f1913d65a5a3de3c5838e97a9076bc9/BarBox_Web_22.jpg" data-mid="230613338" border="0"  src="https://freight.cargo.site/w/1000/i/2fb3aadd517b27be934a160f74c7c87c0f1913d65a5a3de3c5838e97a9076bc9/BarBox_Web_22.jpg" /&#62;

	
	We started with naming, landing on "BarBox"—a bold, memorable name that immediately conveys the product’s promise: a full bar experience, in a box. The visual identity followed suit, with playful-yet-refined elements like a cocktail shaker hidden in the logo, bold color blocking, and minimalist cocktail illustrations to cue flavor and style.

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77f5f81985880c07c85309f09da754f4fcaa49aedbe146335dac2cb775815557/03.png" data-mid="230613327" border="0"  src="https://freight.cargo.site/w/1000/i/77f5f81985880c07c85309f09da754f4fcaa49aedbe146335dac2cb775815557/03.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ee4cc1151251312e9d04ebaea4ffc1ed3f8ffeb61596b4a9b5bf7967ce62d48/04.png" data-mid="230613328" border="0"  src="https://freight.cargo.site/w/1000/i/0ee4cc1151251312e9d04ebaea4ffc1ed3f8ffeb61596b4a9b5bf7967ce62d48/04.png" /&#62;


	
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b52b58dbe0653ab7c628874b86643e5c245a146a3355e7da8e63cbaa21519a06/10.png" data-mid="230613342" border="0"  src="https://freight.cargo.site/w/800/i/b52b58dbe0653ab7c628874b86643e5c245a146a3355e7da8e63cbaa21519a06/10.png" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/022d6b0770b4b55856728b1f4cf978cc1f21890a8c28d65fbb616e0c04ecc074/11.png" data-mid="230613343" border="0"  src="https://freight.cargo.site/w/800/i/022d6b0770b4b55856728b1f4cf978cc1f21890a8c28d65fbb616e0c04ecc074/11.png" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/59097b80d72bd775ac608f3e9a37313ad3753bcb2b79ccf039a9010374078ec1/12.png" data-mid="230613344" border="0"  src="https://freight.cargo.site/w/800/i/59097b80d72bd775ac608f3e9a37313ad3753bcb2b79ccf039a9010374078ec1/12.png" /&#62;

	
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/a1281011dc649418e8e0a013aac2dbb858fffc65f987a007964ebf8d944437ef/BarBox_Web_28.gif" data-mid="230613349" border="0"  src="https://freight.cargo.site/w/800/i/a1281011dc649418e8e0a013aac2dbb858fffc65f987a007964ebf8d944437ef/BarBox_Web_28.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6919252d2858168bfae313a435cca612af2c8b41ec49d2033552133acdc7e967/09.png" data-mid="230613341" border="0"  src="https://freight.cargo.site/w/800/i/6919252d2858168bfae313a435cca612af2c8b41ec49d2033552133acdc7e967/09.png" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/dd8790a770c33c546bce3f443c38fe071c93548bcad0d10e2c17eaa49858265f/BarBox_Web_29.gif" data-mid="230613350" border="0"  src="https://freight.cargo.site/w/800/i/dd8790a770c33c546bce3f443c38fe071c93548bcad0d10e2c17eaa49858265f/BarBox_Web_29.gif" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23433db0224b7225f0831248b797130dfb46440de8e278f75af39f575649107f/06.png" data-mid="230613330" border="0"  src="https://freight.cargo.site/w/1000/i/23433db0224b7225f0831248b797130dfb46440de8e278f75af39f575649107f/06.png" /&#62;

	The result is a brand that feels modern and mobile, just like its audience. BarBox stands out on shelves and on the go, with packaging and positioning that balance fun with craftsmanship—making it easy to bring the bar anywhere.
	

	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/308f6034cf52c27fe15d273bc7fb79e147f1944b6083d008009efafeed3bf998/BarBox_Web_25.gif" data-mid="230613346" border="0"  src="https://freight.cargo.site/w/800/i/308f6034cf52c27fe15d273bc7fb79e147f1944b6083d008009efafeed3bf998/BarBox_Web_25.gif" /&#62;
	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0f6079e369ea28c44250f5f5a6bb793484c4606329585c9e77d62853185472f5/BarBox_Web_26.gif" data-mid="230613347" border="0"  src="https://freight.cargo.site/w/800/i/0f6079e369ea28c44250f5f5a6bb793484c4606329585c9e77d62853185472f5/BarBox_Web_26.gif" /&#62;
	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bfeb3e9559693bfbbce815ae983377003e895e66b08152fafbf848bc0e965ea5/BarBox_Web_27.gif" data-mid="230613348" border="0"  src="https://freight.cargo.site/w/800/i/bfeb3e9559693bfbbce815ae983377003e895e66b08152fafbf848bc0e965ea5/BarBox_Web_27.gif" /&#62;

	Agency ︎︎︎Hype Group
Role ︎︎︎Project &#38;amp; Design Lead
 
	Services ︎︎︎Art DirectionNamingBrand IdentityPackaging
</description>
		
	</item>
		
		
	<item>
		<title>Hector Network</title>
				
		<link>https://santijaramillo.com/Hector-Network</link>

		<pubDate>Thu, 24 Apr 2025 01:52:48 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Hector-Network</guid>

		<description>
	&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0c459e515f8710bf627d8c73aa4c031ff29e078020b13efe719a4352193ef3c6/Logomark.png" data-mid="230817431" border="0"  src="https://freight.cargo.site/w/1000/i/0c459e515f8710bf627d8c73aa4c031ff29e078020b13efe719a4352193ef3c6/Logomark.png" /&#62;
	

Hector Network

Hector Network is an expansive web3 ecosystem with an industry-leading platform. Seeking to distinguish itself from other DAOs and solidify its status, Hector Network approached Unfold to reimagine its brand identity from the ground up.
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5649c3fe2971a55a96c412a549c9020ed866ec0725cc818b7ecb2c0e270df26e/Moodboard.gif" data-mid="230819243" border="0"  src="https://freight.cargo.site/w/1000/i/5649c3fe2971a55a96c412a549c9020ed866ec0725cc818b7ecb2c0e270df26e/Moodboard.gif" /&#62;
	Inspired by the Trojan prince, Hector, our solution embraces an ancient Greek posture while emphasizing architectural motifs synonymous with the era.

	

	&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/39c0ae53236a416c4efeffdead841f9154526d00391cf777dc78593adac7ffc9/original-dee8576bfcb81331c47e2de1166c675d.gif" data-mid="230819556" border="0"  src="https://freight.cargo.site/w/1000/i/39c0ae53236a416c4efeffdead841f9154526d00391cf777dc78593adac7ffc9/original-dee8576bfcb81331c47e2de1166c675d.gif" /&#62;
&#60;img width="2500" height="3000" width_o="2500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/716b7f1b55e17e9e4e0dd376cecd1e208714af1603f5463e00878b5fd03d86f8/Grid.png" data-mid="230817413" border="0"  src="https://freight.cargo.site/w/1000/i/716b7f1b55e17e9e4e0dd376cecd1e208714af1603f5463e00878b5fd03d86f8/Grid.png" /&#62;&#60;img width="2500" height="3000" width_o="2500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d5de35cd9c4272f3aafa85662183520da2db4d9abbcdd717d07fd8874901ad8b/Grid-2.png" data-mid="230817418" border="0"  src="https://freight.cargo.site/w/1000/i/d5de35cd9c4272f3aafa85662183520da2db4d9abbcdd717d07fd8874901ad8b/Grid-2.png" /&#62;&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/78b1a0ac5ec63168945dece0c9d3d91d0b5396831ee584609812f8b63e03dfef/Wordmark.png" data-mid="230817454" border="0"  src="https://freight.cargo.site/w/1000/i/78b1a0ac5ec63168945dece0c9d3d91d0b5396831ee584609812f8b63e03dfef/Wordmark.png" /&#62;
	Informed by our logomark, we created a custom wordmark with echoed serif flares and a column-inspired construction.


	
&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/541466bf3ee033d98280d0169ceef8db767f95174b544d9c3dc56ec88608e5fd/Color-Palette.png" data-mid="230817394" border="0"  src="https://freight.cargo.site/w/1000/i/541466bf3ee033d98280d0169ceef8db767f95174b544d9c3dc56ec88608e5fd/Color-Palette.png" /&#62;&#60;img width="2500" height="2999" width_o="2500" height_o="2999" data-src="https://freight.cargo.site/t/original/i/273e92658a445cfa7ffd7e0b509111bc722d8a8154680a148133887355a86cf5/Construction.png" data-mid="230817406" border="0"  src="https://freight.cargo.site/w/1000/i/273e92658a445cfa7ffd7e0b509111bc722d8a8154680a148133887355a86cf5/Construction.png" /&#62;&#60;img width="2500" height="3000" width_o="2500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/354a7674cbd74a04e3b1a6db285adbd20e77615473cd9f58fb0467f3a8edf9fb/Sub-Brands.png" data-mid="230817448" border="0"  src="https://freight.cargo.site/w/1000/i/354a7674cbd74a04e3b1a6db285adbd20e77615473cd9f58fb0467f3a8edf9fb/Sub-Brands.png" /&#62;
	&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8b8688ac77f64e44363e714a352e1b89b5b98da2a7caa99e83933251b406c8cd/Business-Cards.png" data-mid="230817388" border="0"  src="https://freight.cargo.site/w/1000/i/8b8688ac77f64e44363e714a352e1b89b5b98da2a7caa99e83933251b406c8cd/Business-Cards.png" /&#62;

	&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d4a981e3ce74d8a9718aef0468db7599eefb911d43e1f3421ba7ab8df5580091/Posts.png" data-mid="230817442" border="0"  src="https://freight.cargo.site/w/1000/i/d4a981e3ce74d8a9718aef0468db7599eefb911d43e1f3421ba7ab8df5580091/Posts.png" /&#62;

	&#60;img width="1250" height="1500" width_o="1250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a3975327d7ef4b8508e934c422d6162654a81b7005df5debd577f6e06cf56a2c/An-ecosystem-built-for.png" data-mid="230817382" border="0"  src="https://freight.cargo.site/w/1000/i/a3975327d7ef4b8508e934c422d6162654a81b7005df5debd577f6e06cf56a2c/An-ecosystem-built-for.png" /&#62;
	&#60;img width="1250" height="1500" width_o="1250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2af1b7e6f8520d17374acb44f507c8e0f6875d734503867154da8781001b0432/Letter.png" data-mid="230817425" border="0"  src="https://freight.cargo.site/w/1000/i/2af1b7e6f8520d17374acb44f507c8e0f6875d734503867154da8781001b0432/Letter.png" /&#62;

	&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/872d0414ebbd0392372bf7af3fea5a8b65a0727f84357d4ccf6c1dee22c48cab/Crafted-with--by-Unfold.png" data-mid="232969532" border="0"  src="https://freight.cargo.site/w/1000/i/872d0414ebbd0392372bf7af3fea5a8b65a0727f84357d4ccf6c1dee22c48cab/Crafted-with--by-Unfold.png" /&#62;

	&#60;img width="930" height="1115" width_o="930" height_o="1115" data-src="https://freight.cargo.site/t/original/i/2161d574167d2e22b498132f7ea8fc675b17bf73ea61be02b15f146aa5976e47/Hector-1.png" data-mid="232969533" border="0"  src="https://freight.cargo.site/w/930/i/2161d574167d2e22b498132f7ea8fc675b17bf73ea61be02b15f146aa5976e47/Hector-1.png" /&#62;
	&#60;img width="930" height="1115" width_o="930" height_o="1115" data-src="https://freight.cargo.site/t/original/i/8fd1e79ea90c3431ce26053d7dbeb00f3c5f859c2167fbc7630bd845eeed6b17/Hector-2.png" data-mid="232969534" border="0"  src="https://freight.cargo.site/w/930/i/8fd1e79ea90c3431ce26053d7dbeb00f3c5f859c2167fbc7630bd845eeed6b17/Hector-2.png" /&#62;

	&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c9ae51b84238038ef5615efa86cf250b77f8d0b95d8e09474a893329a3780d5c/Phone.png" data-mid="230817436" border="0"  src="https://freight.cargo.site/w/1000/i/c9ae51b84238038ef5615efa86cf250b77f8d0b95d8e09474a893329a3780d5c/Phone.png" /&#62;

	&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/6c7f26ae774c3aa9f8faaef5ee6ce928038241308f38f686942af1c5332c84b4/Hector.png" data-mid="232969536" border="0"  src="https://freight.cargo.site/w/1000/i/6c7f26ae774c3aa9f8faaef5ee6ce928038241308f38f686942af1c5332c84b4/Hector.png" /&#62;

	
	By strategically referencing the past, we sculpted an identity capable of spearheading the future of finance and unafraid to challenge the web3 zeitgeist.

	&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/aeab8927283fbddd7d5fa9cc7eecd4683aa59c56137d34ef485dbcd96468d5cf/Composite.png" data-mid="230817400" border="0"  src="https://freight.cargo.site/w/1000/i/aeab8927283fbddd7d5fa9cc7eecd4683aa59c56137d34ef485dbcd96468d5cf/Composite.png" /&#62;

	
	Agency ︎︎︎Unfold
Role ︎︎︎Project &#38;amp; Design Lead

	Services ︎︎︎Brand IdentityLogo Design
Brand Guidelines
</description>
		
	</item>
		
		
	<item>
		<title>Alliant Partners Development</title>
				
		<link>https://santijaramillo.com/Alliant-Partners-Development</link>

		<pubDate>Wed, 07 May 2025 18:05:49 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Alliant-Partners-Development</guid>

		<description>
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/902e0a63bcdc32383a20b9a2df4d3e8daa3fbafd7aeb50de594d0f54ade7f03e/1.png" data-mid="232908783" border="0"  src="https://freight.cargo.site/w/1000/i/902e0a63bcdc32383a20b9a2df4d3e8daa3fbafd7aeb50de594d0f54ade7f03e/1.png" /&#62;
	

Alliant Patners Development

Alliant Partners Development specializes in investment-grade commercial real estate across the Southeast. Through strategic planning and tenant-focused design, they deliver long-term value and community-driven growth.
&#60;img width="1292" height="1292" width_o="1292" height_o="1292" data-src="https://freight.cargo.site/t/original/i/a7e9dcb5115a75352e9c8da7472491cf3402879064d5a047dd3891a84e428d13/Screen-Recording-2023-08-22-at-2.56.56-PM.gif" data-mid="232908798" border="0"  src="https://freight.cargo.site/w/1000/i/a7e9dcb5115a75352e9c8da7472491cf3402879064d5a047dd3891a84e428d13/Screen-Recording-2023-08-22-at-2.56.56-PM.gif" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9c3b996ba36e54e903af08098945c6b786acf52b12b8d7bf631895470c015fe/Alliant2.png" data-mid="232908791" border="0"  src="https://freight.cargo.site/w/1000/i/c9c3b996ba36e54e903af08098945c6b786acf52b12b8d7bf631895470c015fe/Alliant2.png" /&#62;
	As their portfolio grew, they needed a brand that truly reflected the high quality and professionalism of their work.


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cebe9f2da925959442c7f5fdac0783ec6d0faeeb3371dd83bc0077ff2adbf8a/Alliant1.png" data-mid="232908790" border="0"  src="https://freight.cargo.site/w/1000/i/2cebe9f2da925959442c7f5fdac0783ec6d0faeeb3371dd83bc0077ff2adbf8a/Alliant1.png" /&#62;
	
	We developed a clean, sophisticated visual identity that aligns with their expertise and market position. The logo and brand system use architectural cues and refined typography to convey stability, trust, and long-term value.


&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e33ea42782fecc776cf9ce52026318be96eaca465018f2ff88b0ea1dc2349ad9/Alliant5.png" data-mid="232908794" border="0"  src="https://freight.cargo.site/w/1000/i/e33ea42782fecc776cf9ce52026318be96eaca465018f2ff88b0ea1dc2349ad9/Alliant5.png" /&#62;&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/02ea33ef5686014d81268368acfe2ca679b5836603729204a89878f62c04a1ef/alliant4.png" data-mid="232908793" border="0"  src="https://freight.cargo.site/w/929/i/02ea33ef5686014d81268368acfe2ca679b5836603729204a89878f62c04a1ef/alliant4.png" /&#62;&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d29283716d82a00adb895e0ac08adc0afe254b32e5e3789c8acb1e304b46be02/alliant-1.png" data-mid="232908787" border="0"  src="https://freight.cargo.site/w/929/i/d29283716d82a00adb895e0ac08adc0afe254b32e5e3789c8acb1e304b46be02/alliant-1.png" /&#62;
	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/bb3bc3ada8f383b5b26fbfc7c4e2822c3404df5ce33efa170832aa13c0d48318/2.png" data-mid="232908784" border="0"  src="https://freight.cargo.site/w/1000/i/bb3bc3ada8f383b5b26fbfc7c4e2822c3404df5ce33efa170832aa13c0d48318/2.png" /&#62;

	&#60;img width="929" height="1081" width_o="929" height_o="1081" data-src="https://freight.cargo.site/t/original/i/daacac7e2d9137188ce710038c7fd09ffa04ec428fe93b91b686edf6bd394c94/Alliant-2.png" data-mid="232908788" border="0"  src="https://freight.cargo.site/w/929/i/daacac7e2d9137188ce710038c7fd09ffa04ec428fe93b91b686edf6bd394c94/Alliant-2.png" /&#62;
	&#60;img width="929" height="1080" width_o="929" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfede69a4d1761929bdbc247598e134a98dc33ced9d2850f5ce8379354c90528/alliant.png" data-mid="232908789" border="0"  src="https://freight.cargo.site/w/929/i/bfede69a4d1761929bdbc247598e134a98dc33ced9d2850f5ce8379354c90528/alliant.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48c1cce2e3fbd040818e3b767c8a1d6a229e2f3d3c47d30266ab828a3d3d63ff/3.png" data-mid="232908785" border="0"  src="https://freight.cargo.site/w/1000/i/48c1cce2e3fbd040818e3b767c8a1d6a229e2f3d3c47d30266ab828a3d3d63ff/3.png" /&#62;

	&#60;img width="929" height="1082" width_o="929" height_o="1082" data-src="https://freight.cargo.site/t/original/i/6c9b3b9965ac4783c98894a7dcaa59597a2f4ed75c8b8634a559716535a4fea7/SOLI.png" data-mid="232908797" border="0"  src="https://freight.cargo.site/w/929/i/6c9b3b9965ac4783c98894a7dcaa59597a2f4ed75c8b8634a559716535a4fea7/SOLI.png" /&#62;
	&#60;img width="929" height="1082" width_o="929" height_o="1082" data-src="https://freight.cargo.site/t/original/i/37338f7b5c6086b5a98297093a46ef032192a35286e10953683fa0dc342f61c9/SOLI-1.png" data-mid="232909956" border="0"  src="https://freight.cargo.site/w/929/i/37338f7b5c6086b5a98297093a46ef032192a35286e10953683fa0dc342f61c9/SOLI-1.png" /&#62;

	This elevated identity allows Alliant to confidently showcase their commitment to excellence and community-focused growth in a competitive industry.
	

	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f01c70441e1630d10f712c7bde104c32afbd673c1ebaa61b12e097cb2fa8aa3b/5.png" data-mid="232908786" border="0"  src="https://freight.cargo.site/w/1000/i/f01c70441e1630d10f712c7bde104c32afbd673c1ebaa61b12e097cb2fa8aa3b/5.png" /&#62;

	
	Agency ︎︎︎ClearPh

Role ︎︎︎Project &#38;amp; Design Lead
	Services ︎︎︎Brand IdentityLogo Design
Print Design
Web Design
</description>
		
	</item>
		
		
	<item>
		<title>St Pete Meat</title>
				
		<link>https://santijaramillo.com/St-Pete-Meat</link>

		<pubDate>Wed, 23 Apr 2025 23:12:53 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/St-Pete-Meat</guid>

		<description>
	&#60;img width="1920" height="864" width_o="1920" height_o="864" data-src="https://freight.cargo.site/t/original/i/a31068de51695315a3e0c9366203cb57ac61405475b35b75565ead791357a023/web-header-01.jpg" data-mid="230613397" border="0"  src="https://freight.cargo.site/w/1000/i/a31068de51695315a3e0c9366203cb57ac61405475b35b75565ead791357a023/web-header-01.jpg" /&#62;
St. Pete Meat &#38;amp; Provisions



St. Pete Meat &#38;amp; Provisions is a chef-driven butcher shop in downtown St. Petersburg, offering responsibly sourced meats and carefully curated provisions. 


	&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/1d084e482bfdcb0141fda1b4f6a6af0a7965d434a35328ac0432e554e01f0fb8/image-01.jpg" data-mid="230613388" border="0"  src="https://freight.cargo.site/w/800/i/1d084e482bfdcb0141fda1b4f6a6af0a7965d434a35328ac0432e554e01f0fb8/image-01.jpg" /&#62;
	
&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/39d80baeb61692677c4b307dcb0f3ae2e9c9df4e86705354fbc3593a3b74c5a3/image-010.jpg" data-mid="230613398" border="0"  src="https://freight.cargo.site/w/800/i/39d80baeb61692677c4b307dcb0f3ae2e9c9df4e86705354fbc3593a3b74c5a3/image-010.jpg" /&#62;
&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/6fc54c5c9c892ec42d3caf670d56e3a3ab964f11390017b077cb15ce3d4aca49/image-089.jpg" data-mid="230613400" border="0"  src="https://freight.cargo.site/w/800/i/6fc54c5c9c892ec42d3caf670d56e3a3ab964f11390017b077cb15ce3d4aca49/image-089.jpg" /&#62;


	Owned by a Michelin Bib Gourmand chef, the brand needed an identity that reflected the same precision and attention to detail that defines their culinary craft.
	

	&#60;img width="1910" height="956" width_o="1910" height_o="956" data-src="https://freight.cargo.site/t/original/i/9dad02221a2f4ececa6bc907a6491f4e02cbf6ac9b4760213e84cfb9af3d3038/horizontal-image-02.jpg" data-mid="230613385" border="0"  src="https://freight.cargo.site/w/1000/i/9dad02221a2f4ececa6bc907a6491f4e02cbf6ac9b4760213e84cfb9af3d3038/horizontal-image-02.jpg" /&#62;

	&#60;img width="946" height="946" width_o="946" height_o="946" data-src="https://freight.cargo.site/t/original/i/170a2cc73d9c360b6c8a1b2693cae2b9ff25551d691c8463965149f449b78754/image-10.png" data-mid="230613404" border="0"  src="https://freight.cargo.site/w/946/i/170a2cc73d9c360b6c8a1b2693cae2b9ff25551d691c8463965149f449b78754/image-10.png" /&#62;
	&#60;img width="946" height="946" width_o="946" height_o="946" data-src="https://freight.cargo.site/t/original/i/3187699b273a1e255d5ab9659c5fc8f1859f3d8626523bf88961acc57ea2c536/image-09.png" data-mid="230613403" border="0"  src="https://freight.cargo.site/w/946/i/3187699b273a1e255d5ab9659c5fc8f1859f3d8626523bf88961acc57ea2c536/image-09.png" /&#62;

	
	Custom hand-drawn illustrations were incorporated to emphasize craftsmanship and add a personal, artisanal touch that mirrors the chef’s hands-on approach.

	&#60;img width="1910" height="956" width_o="1910" height_o="956" data-src="https://freight.cargo.site/t/original/i/79def286e1c06efe4cd5d89664b379892eef3225a5a381813c4ff7d1b3d47c08/horizontal-image-03.jpg" data-mid="230613386" border="0"  src="https://freight.cargo.site/w/1000/i/79def286e1c06efe4cd5d89664b379892eef3225a5a381813c4ff7d1b3d47c08/horizontal-image-03.jpg" /&#62;

	&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/936e7cc5b7f7f55b51bbbd6d7ed9f7fc211bb3b2ef8c239b481e36e93b69fc90/image-08.jpg" data-mid="230613395" border="0"  src="https://freight.cargo.site/w/800/i/936e7cc5b7f7f55b51bbbd6d7ed9f7fc211bb3b2ef8c239b481e36e93b69fc90/image-08.jpg" /&#62;
	&#60;img width="800" height="950" width_o="800" height_o="950" data-src="https://freight.cargo.site/t/original/i/a3a9630d328d7408489f255516fa53d364e76fe0b7c78ffebafef60389fb4ae1/image-04.jpg" data-mid="230613391" border="0"  src="https://freight.cargo.site/w/800/i/a3a9630d328d7408489f255516fa53d364e76fe0b7c78ffebafef60389fb4ae1/image-04.jpg" /&#62;

	Every element—from the typography to the logo marks—was designed to echo the meticulous care and quality that the chef brings to every cut of meat.
	

	&#60;img width="1910" height="1118" width_o="1910" height_o="1118" data-src="https://freight.cargo.site/t/original/i/da3895dee669563ba2499c576f01ca95094b22c0ad54f5f3765aec0c4023f6c9/horizontal-image-04.jpg" data-mid="230613387" border="0"  src="https://freight.cargo.site/w/1000/i/da3895dee669563ba2499c576f01ca95094b22c0ad54f5f3765aec0c4023f6c9/horizontal-image-04.jpg" /&#62;

	&#60;img width="800" height="950" width_o="800" height_o="950" data-src="https://freight.cargo.site/t/original/i/b0ff66b7630b2a9bf8d7ee010c0ff56caff4b5a9c0e7d430e5e7a686fa9b50d5/image-02.jpg" data-mid="230613389" border="0"  src="https://freight.cargo.site/w/800/i/b0ff66b7630b2a9bf8d7ee010c0ff56caff4b5a9c0e7d430e5e7a686fa9b50d5/image-02.jpg" /&#62;
	&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/a773ff412148452b6980497e592f178cce84ecf9667ef1319d618edcdbd176b4/image-03.jpg" data-mid="230613390" border="0"  src="https://freight.cargo.site/w/800/i/a773ff412148452b6980497e592f178cce84ecf9667ef1319d618edcdbd176b4/image-03.jpg" /&#62;

	&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/3481cc18a14812100b848b68d0d61163791a214d7f26966d9c60c32382b35fb1/image-05.jpg" data-mid="230613392" border="0"  src="https://freight.cargo.site/w/800/i/3481cc18a14812100b848b68d0d61163791a214d7f26966d9c60c32382b35fb1/image-05.jpg" /&#62;
	&#60;img width="800" height="956" width_o="800" height_o="956" data-src="https://freight.cargo.site/t/original/i/718f2412e49be61927d7337584512832e00046427ef95a1aa76c5ef9d8078299/image-06.jpg" data-mid="230613393" border="0"  src="https://freight.cargo.site/w/800/i/718f2412e49be61927d7337584512832e00046427ef95a1aa76c5ef9d8078299/image-06.jpg" /&#62;

	
	The result is a brand that communicates expertise and trustworthiness, appealing to discerning customers who value both taste and integrity.

	&#60;img width="1910" height="956" width_o="1910" height_o="956" data-src="https://freight.cargo.site/t/original/i/10186929666418b7e2baa15f1ac1fff60ce2222420d38f6788f19f00056b2179/horizontal-image-01.jpg" data-mid="230613383" border="0"  src="https://freight.cargo.site/w/1000/i/10186929666418b7e2baa15f1ac1fff60ce2222420d38f6788f19f00056b2179/horizontal-image-01.jpg" /&#62;&#60;img width="1422" height="800" width_o="1422" height_o="800" data-src="https://freight.cargo.site/t/original/i/8c08feff8c213fcccca6d217369972504b5d45e909ac0f98cff21b571c3afc1f/SPM_social_cover.jpg" data-mid="230613396" border="0"  src="https://freight.cargo.site/w/1000/i/8c08feff8c213fcccca6d217369972504b5d45e909ac0f98cff21b571c3afc1f/SPM_social_cover.jpg" /&#62;

	Agency ︎︎︎Hype Group

Role ︎︎︎Project &#38;amp; Design Lead
	Services ︎︎︎Art directionBrand identityIllustrationSignageApparel design
</description>
		
	</item>
		
		
	<item>
		<title>Kendall Coffee Roasting Co.</title>
				
		<link>https://santijaramillo.com/Kendall-Coffee-Roasting-Co</link>

		<pubDate>Wed, 23 Apr 2025 23:12:45 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Kendall-Coffee-Roasting-Co</guid>

		<description>
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe78c0787cb55b36244e45c644fda5c5b05a3bd48433f7331b634c5ed3166696/landing.jpg" data-mid="230613299" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fe78c0787cb55b36244e45c644fda5c5b05a3bd48433f7331b634c5ed3166696/landing.jpg" /&#62;
	

Kendall Coffee Roasting Co.

Kendall Coffee Roasting Co. is a small-batch roastery based in Kendall, FL, dedicated to crafting high-quality coffee with local soul.

&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5232335f6ca37cf604ae209ec8094d29eb8170410d25bb7cbd9f1f612de2b61f/logo_rotate.gif" data-mid="230613301" border="0"  src="https://freight.cargo.site/w/1000/i/5232335f6ca37cf604ae209ec8094d29eb8170410d25bb7cbd9f1f612de2b61f/logo_rotate.gif" /&#62;&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3396527d93a7111b4eaabf5716b89caaad91b615c594da1824459db199115f2d/Logo-02.jpg" data-mid="230613300" border="0"  src="https://freight.cargo.site/w/1000/i/3396527d93a7111b4eaabf5716b89caaad91b615c594da1824459db199115f2d/Logo-02.jpg" /&#62;
	The goal was to capture the spirit of the Kendall neighborhood—laid-back, colorful, and full of personality—and translate that into a distinct brand identity.


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a19bea79df6b7b2fcf3e1a6d27904ff58f766ac2f29ef749a112b244f8eaf668/Windowsignage.jpg" data-mid="230613320" border="0"  src="https://freight.cargo.site/w/1000/i/a19bea79df6b7b2fcf3e1a6d27904ff58f766ac2f29ef749a112b244f8eaf668/Windowsignage.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d2f2300a100fa3e095c30a2d1830bc737de3de1e98435a51f6b615649296c6b/bag-collection.jpg" data-mid="230613303" border="0"  src="https://freight.cargo.site/w/1000/i/8d2f2300a100fa3e095c30a2d1830bc737de3de1e98435a51f6b615649296c6b/bag-collection.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/000c18932f8fa6887d83b57dce5896f3cee97df01a5f65484d16420e90d99eac/CoffeeBag_04.jpg" data-mid="230613312" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/000c18932f8fa6887d83b57dce5896f3cee97df01a5f65484d16420e90d99eac/CoffeeBag_04.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9ed543ebd135973c4842e95e029c5ece4a7aa0d4b3d8bfca52c93ae9163b1941/CoffeeBag_03.jpg" data-mid="230613311" border="0"  src="https://freight.cargo.site/w/1000/i/9ed543ebd135973c4842e95e029c5ece4a7aa0d4b3d8bfca52c93ae9163b1941/CoffeeBag_03.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/75b60ac824f6acb35be03609aa490deb3189ef3a46e2774f37b7b1b98ef8043c/CoffeeBag_02.jpg" data-mid="230613310" border="0"  src="https://freight.cargo.site/w/1000/i/75b60ac824f6acb35be03609aa490deb3189ef3a46e2774f37b7b1b98ef8043c/CoffeeBag_02.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1e3592fa1d4bfe5328eac684ef29c7e2c62fd1f299211dc62da25948b9c95ff9/CoffeeBag_01.jpg" data-mid="230613309" border="0"  src="https://freight.cargo.site/w/1000/i/1e3592fa1d4bfe5328eac684ef29c7e2c62fd1f299211dc62da25948b9c95ff9/CoffeeBag_01.jpg" /&#62;
&#60;img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4204d66b1845290c75990400fb217babd0cfa957f900baa8905eb4b21beef477/shirt.jpg" data-mid="230613306" border="0"  src="https://freight.cargo.site/w/1000/i/4204d66b1845290c75990400fb217babd0cfa957f900baa8905eb4b21beef477/shirt.jpg" /&#62;
	
	We pulled from Miami’s vibrant color palette and incorporated a bold chicken illustration, inspired by the ones that freely roam the streets, to add a sense of place and charm.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66f5769aa41a91560e7a58868b80800c93120bac140616b33bc4a577196231aa/bag-side-and-front.jpg" data-mid="230613313" border="0"  src="https://freight.cargo.site/w/1000/i/66f5769aa41a91560e7a58868b80800c93120bac140616b33bc4a577196231aa/bag-side-and-front.jpg" /&#62;&#60;img width="2600" height="2600" width_o="2600" height_o="2600" data-src="https://freight.cargo.site/t/original/i/c4f96541c47182e2372e7b3e12052222b15e76a8a301dce6362958cac60436b8/totebag.jpg" data-mid="230613305" border="0"  src="https://freight.cargo.site/w/1000/i/c4f96541c47182e2372e7b3e12052222b15e76a8a301dce6362958cac60436b8/totebag.jpg" /&#62;&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4c68de6aa0ec2dd8ace0e02a4698fa82d36d04e31b5b06dbfa4baa2770ea3498/PlasticBag_close-up.png" data-mid="230613308" border="0"  src="https://freight.cargo.site/w/1000/i/4c68de6aa0ec2dd8ace0e02a4698fa82d36d04e31b5b06dbfa4baa2770ea3498/PlasticBag_close-up.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79b22518bd46ae5ed1d882ac7714030084f64bfa05139f3d99c4c973bdfd91a3/Plastic-Bags.jpg" data-mid="230613304" border="0"  src="https://freight.cargo.site/w/1000/i/79b22518bd46ae5ed1d882ac7714030084f64bfa05139f3d99c4c973bdfd91a3/Plastic-Bags.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0a8ccd837694d8dd6678845c308774b61a17f3d0f305f837b9b9f6edf975501/Complete.gif" data-mid="230613314" border="0"  src="https://freight.cargo.site/w/1000/i/e0a8ccd837694d8dd6678845c308774b61a17f3d0f305f837b9b9f6edf975501/Complete.gif" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9ff51f232b9506cfa4026d4c8302a8ce4aec0c79099b8c041579e3f522900a31/B-Can-02.jpg" data-mid="230613317" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9ff51f232b9506cfa4026d4c8302a8ce4aec0c79099b8c041579e3f522900a31/B-Can-02.jpg" /&#62;
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&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/63f0ad4bef5bce4b62c494204056b8fff377ba2900b7e5eaf13903bfb89caaf4/B-Can-01.jpg" data-mid="230613316" border="0"  src="https://freight.cargo.site/w/1000/i/63f0ad4bef5bce4b62c494204056b8fff377ba2900b7e5eaf13903bfb89caaf4/B-Can-01.jpg" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a78823075e0a5f8cab8ffb0c25b2ad23a78ee4626b9eb3417397db18fac3d0f7/B-Can-04.jpg" data-mid="230613319" border="0"  src="https://freight.cargo.site/w/1000/i/a78823075e0a5f8cab8ffb0c25b2ad23a78ee4626b9eb3417397db18fac3d0f7/B-Can-04.jpg" /&#62;
&#60;img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/344c478bfb135f234a1171613b92db9039ec0b6f14cd8324fb8e79b0855fd684/coffeecup.jpg" data-mid="230613307" border="0"  src="https://freight.cargo.site/w/1000/i/344c478bfb135f234a1171613b92db9039ec0b6f14cd8324fb8e79b0855fd684/coffeecup.jpg" /&#62;
	The result is a brand that feels as lively and flavorful as the community it represents.


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a70c7c92750acee1a984ff7afaa7e92890ead8569fc3537805b7c034c9048298/CANS-COLLECTION.jpg" data-mid="230613315" border="0"  src="https://freight.cargo.site/w/1000/i/a70c7c92750acee1a984ff7afaa7e92890ead8569fc3537805b7c034c9048298/CANS-COLLECTION.jpg" /&#62;
	
	Agency ︎︎︎Freelance

Role ︎︎︎Project &#38;amp; Brand Lead
	Services ︎︎︎Brand identityNamingPackagingIllustrationApparel design
</description>
		
	</item>
		
		
	<item>
		<title>Gefen Technologies</title>
				
		<link>https://santijaramillo.com/Gefen-Technologies</link>

		<pubDate>Thu, 24 Apr 2025 02:02:18 +0000</pubDate>

		<dc:creator>Santi Jaramillo</dc:creator>

		<guid isPermaLink="true">https://santijaramillo.com/Gefen-Technologies</guid>

		<description>
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7d8edf51ac1ca33cab58b829b8188d8de96bfaed97ca379c5a2f296e9f16a63/Gefen.png" data-mid="230828919" border="0"  src="https://freight.cargo.site/w/1000/i/e7d8edf51ac1ca33cab58b829b8188d8de96bfaed97ca379c5a2f296e9f16a63/Gefen.png" /&#62;
	

Gefen Technologies

Gefen Technologies is redefining agent-based work in the financial services sector through its AI-powered digital platform. By automating non-core tasks and providing data-driven insights, Gefen empowers agents to focus on delivering expert advice and building client relationships.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/881a3c7a6035a463eaa1c85b2983c99e61ac3775f71f7dc1cf55f9dd64076f56/SOLI.png" data-mid="230837827" border="0"  src="https://freight.cargo.site/w/1000/i/881a3c7a6035a463eaa1c85b2983c99e61ac3775f71f7dc1cf55f9dd64076f56/SOLI.png" /&#62;
	With a rapidly evolving product and growing presence across global markets, Gefen needed a brand identity that could keep pace—projecting clarity, confidence, and innovation without losing sight of the human relationships at the heart of their work.
	

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c3adb07a703dbf62e1bd8e641a8bb66b3763387b92dccde00dfc23e153973c1/SOLI-2.png" data-mid="230828930" border="0"  src="https://freight.cargo.site/w/1000/i/2c3adb07a703dbf62e1bd8e641a8bb66b3763387b92dccde00dfc23e153973c1/SOLI-2.png" /&#62;
&#60;img width="929" height="929" width_o="929" height_o="929" data-src="https://freight.cargo.site/t/original/i/57640515c467e3bf72ea5ba9e137b8d1d3115b51e5d1d0f5e907c4b19ef31c14/SOLI-7.png" data-mid="230828955" border="0"  src="https://freight.cargo.site/w/929/i/57640515c467e3bf72ea5ba9e137b8d1d3115b51e5d1d0f5e907c4b19ef31c14/SOLI-7.png" /&#62;&#60;img width="929" height="930" width_o="929" height_o="930" data-src="https://freight.cargo.site/t/original/i/cf842ad95fd626b2e87a71b5b139f406fe3ac08a3ce3ab7950404b443876999c/SOLI-12.png" data-mid="230828983" border="0"  src="https://freight.cargo.site/w/929/i/cf842ad95fd626b2e87a71b5b139f406fe3ac08a3ce3ab7950404b443876999c/SOLI-12.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3d0cc625c78bd61834817d3f58415595225a7bf8bd658c2899eddf1f7c9edd9/SOLI-4.png" data-mid="230828940" border="0"  src="https://freight.cargo.site/w/1000/i/d3d0cc625c78bd61834817d3f58415595225a7bf8bd658c2899eddf1f7c9edd9/SOLI-4.png" /&#62;&#60;img width="929" height="929" width_o="929" height_o="929" data-src="https://freight.cargo.site/t/original/i/5d19dd3a6cf999a09d2a6896ed8b999bcb31e88f45cf25923bbfa7b13af02fba/SOLI-11.png" data-mid="230828978" border="0"  src="https://freight.cargo.site/w/929/i/5d19dd3a6cf999a09d2a6896ed8b999bcb31e88f45cf25923bbfa7b13af02fba/SOLI-11.png" /&#62;&#60;img width="929" height="930" width_o="929" height_o="930" data-src="https://freight.cargo.site/t/original/i/306d857ed0eb3ef06d3f32ac7d12cce7d498d646fecf2ba146b3123b37dd8764/SOLI-8.png" data-mid="230828962" border="0"  src="https://freight.cargo.site/w/929/i/306d857ed0eb3ef06d3f32ac7d12cce7d498d646fecf2ba146b3123b37dd8764/SOLI-8.png" /&#62;
	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/4a08374876f3f53ad629be639a4f9588f09e263a38759f64150e776c67fe62a7/SOLI-5.png" data-mid="230828944" border="0"  src="https://freight.cargo.site/w/1000/i/4a08374876f3f53ad629be639a4f9588f09e263a38759f64150e776c67fe62a7/SOLI-5.png" /&#62;

	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/2d2eea7de575d80a00657cd62ce17b487e325dee1e1329ee329780da1308a6f0/SOLI-3.png" data-mid="230828935" border="0"  src="https://freight.cargo.site/w/1000/i/2d2eea7de575d80a00657cd62ce17b487e325dee1e1329ee329780da1308a6f0/SOLI-3.png" /&#62;

	&#60;img width="929" height="1029" width_o="929" height_o="1029" data-src="https://freight.cargo.site/t/original/i/c59cee8d0d42d2e799a6bc7d3680ab895b6c77fbf31ba9627530a9a82d887894/SOLI-9.png" data-mid="230828967" border="0"  src="https://freight.cargo.site/w/929/i/c59cee8d0d42d2e799a6bc7d3680ab895b6c77fbf31ba9627530a9a82d887894/SOLI-9.png" /&#62;
	&#60;img width="929" height="1029" width_o="929" height_o="1029" data-src="https://freight.cargo.site/t/original/i/00ac994fdf9c81f0c774843db8d4e27726421a2d17fb9a58d904f1e1d41064dc/SOLI-14.png" data-mid="230828990" border="0"  src="https://freight.cargo.site/w/929/i/00ac994fdf9c81f0c774843db8d4e27726421a2d17fb9a58d904f1e1d41064dc/SOLI-14.png" /&#62;

	&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a5ae218fe50fe648985161920ba9843b8246071e4214e7bb365fbdd700c197d0/SOLI-1.png" data-mid="230828924" border="0"  src="https://freight.cargo.site/w/1000/i/a5ae218fe50fe648985161920ba9843b8246071e4214e7bb365fbdd700c197d0/SOLI-1.png" /&#62;

	
	Our solution combines a modern, tech-forward visual system with thoughtful nods to the agent-client dynamic. The result is a brand that feels as smart and scalable as the platform itself—grounded in trust, built for growth.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c44c8963c9b6adc1d4346c11398570c85124284f67645ba75429ef1747a6265/SOLI-6.png" data-mid="230828949" border="0"  src="https://freight.cargo.site/w/1000/i/3c44c8963c9b6adc1d4346c11398570c85124284f67645ba75429ef1747a6265/SOLI-6.png" /&#62;

	
	Agency ︎︎︎UnfoldRole ︎︎︎Project &#38;amp; Design Lead

	Services ︎︎︎Brand IdentityLogo Design
Web Design
</description>
		
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